Chinese New Year Campaign
This campaign celebrates the Chinese New Year, themed around the vibrant Year of the Dragon, for Maggi's Magic Asia product line. Aimed at bringing bold flavors and cultural flair to the table, these assets were designed for a promotional microsite, social media, and digital banners. The designs combine traditional Chinese motifs with a modern aesthetic, emphasizing the products' authentic taste and convenience.
Welcome the Year of the Dragon with Maggi Magic Asia
This visually rich banner highlights Wagner’s pizza products, leaning on the rustic appeal of stone ovens and fresh ingredients. It’s a warm and appetizing design that reinforces the timeless quality of the brand.
Flavorful Beginnings!
A social media asset capturing the joy of savoring Magic Asia's quick and delicious noodle cups. Paired with traditional tea and an elegant backdrop, this ad invites viewers to start the new year with bold flavors and simple convenience.
Dine Like a Dragon
Highlighting the saucy, spiced goodness of Maggi’s Magic Asia noodles, this ad playfully encourages users to indulge in the bold and exciting tastes inspired by Asia, perfect for the Year of the Dragon.
Celebrate with a Bite of Tradition
This horizontal banner for Foodora’s online shop incorporates the dragon wrapping around key product visuals. It combines festive typography and striking visuals to seamlessly blend cultural celebration with modern culinary convenience.